In Episode 34, Bill Hunt and Bill Scully explore how U.S. manufacturers can turn global tariff instability into a strategic advantage—if they can be found online. They discuss why many American suppliers are “invisible” during a time of high demand, discuss procurement search behavior, and offer practical digital strategies to boost visibility and capture new business.
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Hosts: Bill Hunt and Bill Scully
Full show notes: https://internationalwebmastery.com/international-web-effectiveness-podcast/us-manufacturers-tariff-opportunity/
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Show notes Links:
Invisible at the Worst Time: Why American Manufacturers Are Losing the Tariff Opportunity
https://www.bisandigital.com/invisible-at-the-worst-time-why-american-manufacturers-are-losing-the-tariff-opportunity/
Tariffs, Trade-offs & Search Strategy: Should You Buy American or Source Smarter Abroad?
https://www.bisandigital.com/tariffs-trade-offs-search-strategy-should-you-buy-american-or-source-smarter-abroad/
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