In this episode of Baltic Brand Talks, we sit down with Līna Ivanova, Head of SEO & AEO at Scandiweb, to talk about the future of brand visibility in the age of AI.

We discuss how brands can show up in AI-generated answers, why AEO is becoming just as important as SEO, what’s changing in e-commerce, and how Scandiweb works with global brands.

We also dive into the new Most Recommended Brands by AI ranking, created together with Baltic Brand Forum and Scandiweb, and explore one big question: when people ask AI what to buy or which brand to trust, is your brand part of the answer?

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