Prime Prometics just crossed €101 million in revenue, five years after launch. We sat down with Gabija Digaitytė-Dobrovolskienė, CMO at Prime Prometics, to see how a Baltic-founded beauty brand built a global business by picking one niche and owning it.
What had to go right behind the scenes to get to €101M. The discipline of staying in your lane when the whole category is pulling you elsewhere. Going from performance marketing to owning the brand, the long game of brand building in a business built on numbers, standing out in one of the most crowded categories on earth, what AI is changing in marketing, and what Baltic brands can take from a company that went global from day one.
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