In this episode of Baltic Brand Talks, host Andris Rubīns is joined by Giedrė Vilkė, Board Member at LiMA - Lietuvos marketingo asociacija.
A true marketing wolf with over 15 years of experience in tech, digital, e-commerce, and brand building, Giedrė shares her journey and insights from the Lithuanian marketing scene.
They cover:
Giedrė’s background and what led her to LiMA
How LiMA operates, its major events, and the growth into a 1,200+ strong marketing community
Lithuanian brands and campaigns she is most proud of
The current mood and challenges in Lithuania’s advertising industry
What it takes to be recognized as CMO of the Year 2023 and European Marketer of the Year 2024
Key marketing trends and the role of AI in transforming the industry
Why the Baltics should be more united in advertising and creative exports
Lithuania’s country marketing today and the role of its fast-growing tech sector
The importance of brands tapping into culture and connecting with what matters to people
Plus, we end with three big questions every guest answers:
Which brands do you admire and why?
Where do you find inspiration – books, podcasts, or travel?
What’s your moonshot goal and vision of ultimate success?
Tune in for a masterclass in marketing leadership, creativity, and Baltic brand culture.
Podden och tillhörande omslagsbild på den här sidan tillhör
Baltic Brand. Innehållet i podden är skapat av Baltic Brand och inte av,
eller tillsammans med, Poddtoppen.
