Cannes Lions 2026 is done, the winners are in, so we sat down to unpack this year's best campaigns.
The ones that stood out, the ones we can learn from, and the ones that are our personal favourites. Where the industry is shifting, what we can expect moving forward, and what Baltic brands can take from this year's Croisette.
Check the case studies for the award-winning campaigns we mentioned: Rihards picks: Club Deportivo Municipal "The Thousand Sponsors of Muni" https://www.youtube.com/watch?v=tq775MZGE48 Wisła Kraków "Lucky Fan Index" https://vimeo.com/1182366532?fl=pl&fe=sh Águila “Resize the Price” https://vimeo.com/1203767931 Penny "Sheep happens" https://vimeo.com/1195091152 De'Leonghi "Tiny Coffee Shops" https://vimeo.com/1196607563 Andris picks: Oreo “The OREO Cows” https://www.youtube.com/watch?v=F2EjJgR0adE Heineken “The Pub That Refused to Die” https://vimeo.com/1190924385 Columbia “Expedition Impossible”: https://www.youtube.com/watch?v=N0WxAUkBuQA Edvards picks: Coinbase “Your Way Out” https://www.youtube.com/watch?v=HQJMzTpckPo Apple TV Rebrand https://www.youtube.com/watch?v=MWfJcl8deLE
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