In this Lighthouse Quick Take, Blake explores how hotel pricing power shifted across the two weeks of the 2026 Wimbledon championships. Week one delivered a 17% average year-over-year price gain, with every day posting positive growth, while week two averaged just 9%, with prices falling 12% below 2025 levels on final Sunday.
Blake explains why the 2025 tournament carried a pricing premium tied to Carlos Alcaraz's bid for a third straight title, and why his absence in 2026 changed the benchmark. Listeners will understand why hoteliers need to track event narratives, not just calendars, when setting rates.
Explore more of Lighthouse's travel & hospitality research: mylh.co/spotlightinsights
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