Advertised three-star hotel prices in North America are up 3.7% for the second half of 2026, while five-star prices are down 20.5%, a 24-point gap in the same region and months. In this Lighthouse Quick Take, Blake breaks down Lighthouse's newly released State of Global Hospitality Pricing report, covering the H1 2026 recap and H2 2026 outlook.
Blake walks through regional pricing trends across Europe, Asia and North America, the widening gap between three-star and five-star hotels, independent hotels outperforming brands, and the destinations posting the sharpest gains and losses, including Vietnam's triple-digit growth and steep declines across the Gulf region and Japan. Hoteliers will come away with a clearer read on where pricing power sits heading into H2 2026.
Explore more of Lighthouse's travel & hospitality research: mylh.co/spotlightinsights
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