Every July, Pamplona's Running of the Bulls draws thousands of visitors during Spain's San Fermín Festival. In this Lighthouse Quick Take, Blake Reiter breaks down how hotel pricing moved this year, from a modest 3% citywide rate increase to a sharp divergence beneath it: independent hotels raised rates 5.4% while chains cut theirs 3.1%. He also looks at how short term rentals outpaced hotels on both rate and occupancy growth, and how pricing evolves differently depending on which day of the festival a hotel is filling.
Explore more of Lighthouse's travel & hospitality research: mylh.co/spotlightinsights
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