Ryan Honeyman talks with Brigitta Nemes of B Lab about the purpose and stakeholder governance impact topic in the new B Corp standards. They discuss how it operationalizes the B Corp legal requirement, including public purpose, stakeholder mapping, materiality, responsible marketing, grievance procedures, and board oversight. Brigitta also explains what assurance providers are likely to look for and how ownership structures such as purpose trusts relate to protecting purpose over time.
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