Bernard Gouw joins Ryan Honeyman to unpack the new Justice, Equity, Diversity, and Inclusion topic as part of the V2 B Corp standards. Drawing on his four and a half years at B Lab developing the Human Rights, Fair Work, and JEDI topics, Bernard explains how companies can use data, stakeholder feedback, and context-specific action to move beyond good intentions. Ryan and Bernard also explore the anti-DEI backlash, concerns around demographic data, and why JEDI work must reach beyond the workplace.
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