Professor Christopher Marquis joins Ryan Honeyman to examine what we can and cannot yet prove about the financial ROI of B Corp certification. They explore why Christopher supports B Lab’s shift from an 80-point threshold to minimum requirements across seven impact areas, what may be lost without clearer recognition of leading companies, and how businesses such as Tony’s Chocolonely, Dopper, and Triodos pursue systems change beyond their own operations. The conversation offers practical context for B Corps, aspiring B Corps, consultants, researchers, and mission-driven leaders weighing the value and future of certification.

View the show notes: https://go.lifteconomy.com/blog/b-corp-roi-standards-and-systems-change-w/-christopher-marquis

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