Maria Emilia Correa, cofounder of Sistema B and a pioneer of the B Corp movement in Latin America, joins Ryan Honeyman to explore why better individual companies are necessary but insufficient to build a better economy. Drawing on Sistema B’s origins, benefit corporation policy, business education, and her work with small and midsize businesses in Colombia, Maria Emilia makes the case for collective action that changes the rules surrounding business. The conversation offers B Corps and mission-driven leaders a practical challenge: keep improving your company while also working with investors, educators, policymakers, citizens, and people with different perspectives to create change at scale.
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