What happens when a values-driven business movement tries to scale without losing its soul? In this episode, Ryan and Emmy speak with Todd Schifeling and Suntae Kim about their research (and article in the Harvard Business Review) about the “paradox” at the heart of the B Corp movement—balancing growth with authenticity. They explore why this tension is unavoidable, how B Lab has navigated it so far, and what it means for the future of the movement.

View the show notes: https://go.lifteconomy.com/blog/the-paradox-at-the-heart-of-b-corps-w/-todd-schifeling-suntae-kim

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