The way patients find and choose care is changing fast. One thing is clear: Your digital presence is your brand.
We sat down with Timothy Brown, Chief Communications and Marketing Officer at Stony Brook Medicine, to explore how modern health systems are rethinking marketing, technology, and patient engagement.
Timothy shares how academic medical centers are navigating increased competition, shifting patient expectations, and rapid changes in digital behavior. From CRM adoption and patient journey mapping to social media strategy, SEO, and AI driven search, this conversation offers a behind the scenes look at how marketing and communications can directly impact access, trust, and outcomes in healthcare.
This episode is especially relevant for healthcare leaders, marketers, digital strategists, and anyone reimagining how health systems connect with patients in an increasingly consumer driven world.
Timestamps:
00:00 Preview Clip
00:51 Guest introduction and background
03:16 What makes academic medical centers different
05:13 Why marketing technology lagged in healthcare
07:09 Consumerism and generational shifts in healthcare
10:46 Patient acquisition, retention, and CRM strategy
14:53 Social media as a healthcare growth engine
18:44 Service design, journey mapping, and patient engagement
23:08 Digital presence, brand perception, and innovation
27:47 Proving marketing impact with data and analytics
31:01 What excites Tim about the future of healthcare marketing
Connect with Timothy on LinkedIn at https://www.linkedin.com/in/timothy-brown-01339535
Find Timothy's work at https://www.stonybrookmedicine.edu
#healthtech #healthcareinnovation #socialmediastrategy #contentmarketing #brandgrowth #techinnovation
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The Digital Healthcare Experience Podcast:
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Produced by Naomi Schwimmer
Hosted by Chris Civitarese
Edited by Eli Banks
Music by Nicholas Bach
