What happens when one of the world’s largest communications groups starts rebuilding itself around AI?  

In this episode of The Business of Marketing, Justin Cooke sits down with Stephan Pretorius, CTO of WPP, to explore how AI is transforming marketing, creativity, production, agency models and the future of work itself.   From agentic workflows and AI-generated production to the changing economics of marketing services, Stephan shares a rare inside view into how WPP is adapting at global scale and what brands need to understand next.

 

A conversation about technology, creativity, commercial intelligence, AI adoption, organisational transformation and why the next five years may fundamentally reshape the marketing industry.

 

Topics include:

  • How AI is changing the way consumers search, discover and buy
  • Why production and content creation are being radically transformed
  • The rise of agentic workflows and AI-powered marketing operations
  • How WPP is rebuilding teams, workflows and services around AI
  • Why the future belongs to smaller, multidisciplinary teams
  • The shift towards output-based commercial models
  • AI, trust, governance and the future of creative work
  • Why the next decade of marketing may look nothing like the last

 

“It’s the first time I’ve had to look at technology not just in terms of how it changes marketing, but how it changes the nature of work itself.” - Stephan Pretorius

Rss
Podden och tillhörande omslagsbild på den här sidan tillhör Business of Marketing. Innehållet i podden är skapat av Business of Marketing och inte av, eller tillsammans med, Poddtoppen.