What does it mean to become truly unmissable in an age of AI, algorithms and collapsing trust?

In this episode of The Business of Marketing, Justin Cooke sits down with Nishma Patel Robb, Founder and CEO of Unmissable, former Google marketing leader and former President of WACL, to explore visibility, storytelling, trust and the future of personal brands.

After a decade helping shape Google’s reputation and commercial growth in the UK, Nishma now works with founders and senior leaders to build trust-first personal brands that create real resonance, influence and commercial impact.

A conversation about authenticity, executive visibility, AI, creator culture, human storytelling and why the future belongs to people who can genuinely connect.

Topics include:

  • Why trust and authenticity are becoming modern marketing superpowers
  • What brands still get wrong about earning trust
  • The rise of executive visibility and personal brands
  • Why most LinkedIn “personal branding” feels performative
  • AI, storytelling and the future of human creativity
  • Why creators and communities are reshaping media
  • Building visibility for women in business and media
  • How founders and leaders can go from invisible to unmissable

“True unmissability is about resonance, trust and connection.” - Nishma Patel Robb

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