In this episode of The Business of Marketing, Justin Cooke sits down with John Rudaizky, Global Chief Brand and Marketing Officer at EY, to explore the future of brand building, creativity, leadership and AI at enterprise scale.

John shares the story behind EY’s iconic “Better Questions” platform, why emotion matters more than ever in B2B marketing, and how AI is reshaping marketing organisations, creativity and customer engagement.

A wide-ranging conversation covering brand transformation, purpose, creator culture, leadership, the evolving role of the CMO, and why the future belongs to marketers who combine creativity with courage.

Topics include:

  • Building one of the world’s leading professional services brands
  • Why the best B2B marketing is emotional, not rational
  • The thinking behind EY’s “Better Questions” platform
  • AI, creativity and the future of marketing organisations
  • The changing role of the CMO in the boardroom
  • Leadership, culture and building confidence inside large organisations
  • Why brands still need human insight in an AI-driven world

“This is an era of being humble and learning like never before.” - John Rudaizky

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