In this episode of The Business of Marketing, John Horsley speaks with Renaye Edwards, Global COO and Managing Director of Ammunition, recorded live at Advertising Week Europe.

 

Renaye discusses her journey from client-side marketing to agency founder, exit and global agency leadership. She shares why marketing must remain the voice of the customer, how agencies can move beyond output to outcomes, and why brand, demand and performance need to work together.

 

They also explore the rise of commercially minded CMOs, the problem with short-term lead generation, the growing role of AI in content and discovery, and why reputation, revenue and relationships should sit at the heart of modern marketing.

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