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Hélène Binet joins the One Gang Worldwide Podcast for a powerful conversation about vision, risk, family, and the incredible story behind CFMOTO Canada's rise.
Long before CFMOTO became one of the most recognized names in powersports, Hélène and her family saw something others didn't. They took a chance on a brand that still had to earn trust, prove itself, and fight for respect in a market that doesn't give second chances easily.
In this episode, Hélène shares what it took to build CFMOTO Canada from the ground up, the challenges behind the growth, the importance of dealer relationships, and the sacrifices that come with building a family business while raising a family at the same time.
This isn't just a story about motorcycles, ATVs, side-by-sides, or business success. It's a story about belief before the applause, patience before the payoff, and the kind of leadership that helps turn an unknown brand into a trusted name across Canada.
Connect with Hélène / CFMOTO Canada:
Website: https://cfmoto.ca/en/
LinkedIn: https://ca.linkedin.com/in/helene-binet-08a4211b
CMI / CFMOTO Canada LinkedIn: https://ca.linkedin.com/company/cmi-motor-inc
YouTube: https://www.youtube.com/@cfmoto_canada
Facebook: https://www.facebook.com/cfmotocanada/
Instagram: https://www.instagram.com/cfmoto_canada/
CFMOTO USA:
Website: https://www.cfmotousa.com/
LinkedIn: https://www.linkedin.com/company/cfmoto-usa
YouTube: https://www.youtube.com/@CFMOTOUSA
Facebook: https://www.facebook.com/CFMOTOUSA/
Instagram: https://www.instagram.com/cfmoto_usa/
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Timestamps:
00:00 Intro and welcome
01:40 Rapid Fire Icebreaker
03:20 Growing Up Entrepreneurial
04:41 Maple Syrup Import Export Hustle
06:38 Choosing a Brand Over a Dealership
07:03 EICMA Discovery of CFMOTO
10:25 Starting From Zero in Canada
11:59 Building Business With Three Kids
17:47 Sponsor Break
18:23 Why Importing Mattered and Warranty Play
20:25 Vietnamese ATV Lesson and QC Upgrade
24:04 Winning Dealers Over Skeptics
26:31 Dealer Network Evolution
27:21 Hands On Product R&D
30:05 Listening Dealers Win
31:31 Growth Inflection Points
34:05 Managing Boom Logistics
35:46 Building as a Couple
38:37 Value Proposition Explained
41:36 Motorcycles Launch Strategy
42:35 Winning Younger Buyers
45:19 Dealer First Expansion
47:04 Brand Legitimacy Plays
48:03 Resilience and Advice
50:22 Wrap Up and Contact
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