Inside India's Incredible Motorcycle Culture with Asteride Founder Jitesh Surana | Ep. 156

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India is home to one of the largest and most passionate motorcycle communities in the world, yet most riders outside the country know very little about it.

Jitesh Surana, founder of Asteride, joins the One Gang Worldwide Podcast to explore the people, roads, and culture that make India one of the most fascinating places on Earth to ride. We discuss everything from Royal Enfield clubs and unforgettable motorcycle adventures to dealer partnerships, motorcycle tourism, rider safety, and how technology is helping bring riders together like never before.

Whether you've ridden across India or have only dreamed about it, this conversation offers a fascinating look at a motorcycle culture unlike any other and the vision behind Asteride, a platform built to help riders discover new roads, connect with fellow enthusiasts, and make every ride more memorable.

Connect with Jitesh:
Website: https://asteride.co/
LinkedIn: https://in.linkedin.com/in/jiteshsurana
YouTube: https://www.youtube.com/@asterideapp
Instagram: https://www.instagram.com/jiteshsurana/


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Linkedin: https://www.linkedin.com/in/sergey-tokman-2a78a6284/

TikTok: https://www.tiktok.com/@cycles.worldwide


Timestamps:
00:00 - Asteride: The One-Stop Hub for Riders
00:21 - Podcast Intro – Jitesh Surana
02:27 - Rapid-Fire Icebreaker
06:21 - Epic Arunachal Ride Recap
07:39 - Growing Up & First Bikes
09:52 - Consulting Career Abroad
12:10 - Royal Enfield Club Culture
13:52 - India's Riding Club Scene
16:03 - Motorcycle Gear Sponsor Spot
16:55 - Riding Culture in India Today
18:55 - Why Riding in India Is Different
22:47 - The Idea Behind Asteride
25:09 - Group Ride Challenges in India
28:26 - Asteride Features Riders Love
31:04 - Group Ride Discipline
32:20 - Inside India's Motorcycle Scene
34:22 - The Sweet Spot for Motorcycle CC
35:51 - ATVs, UTVs & Indian Weddings
39:21 - Yamaha XSR155 & Custom Culture
41:35 - Mechanics & Service Challenges
45:34 - Indian Motorcycle Brands Going Global
47:03 - The Future of Electric Two-Wheelers
48:37 - Building a Rider Community
52:43 - Why Dealers Should Embrace Community
54:31 - Incentives, Culture & Influencers
57:40 - Asteride's Global Vision
01:01:06 - Launching Asteride
01:02:14 - New Features & Touring Plans
01:03:39 - Where to Follow Jitesh & Asteride

#JiteshSurana #Asteride #RoyalEnfield #MotorcycleCulture #IndiaMotorcycles #AdventureMotorcycling #MotorcycleTravel #RideTheWorld #OneGangWorldwide #PowersportsPodcast