Ross joins the One Gang Worldwide Podcast to talk about a career spanning Triumph, Polaris, Indian Motorcycle, Victory and now Royal Enfield, where he leads the brand across the Americas.
He shares what it was like working around John Bloor during Triumph’s resurgence, why Polaris believed the Indian name could accomplish something Victory couldn't, and what ultimately led to Victory being discontinued. Ross also explains why he left Polaris for Royal Enfield and why India may play an increasingly important role in the future of the global motorcycle industry.
Timestamps: 00:00 Victory vs Indian Brand Equity 00:28 Podcast Intro and Guest Setup 01:44 Rapid Fire Icebreakers 04:01 Birmingham Roots and Riding Bug 06:30 Engineering to Sales Pivot 07:54 John Bloor Interview Twist 10:23 Triumph Growth and Germany Mission 15:33 US Lessons and Leadership Growth 18:00 Global Riding Cultures Compared 20:48 Leaving Triumph for Polaris 22:39 Acquiring Indian and Ending Victory 27:44 Designing Modern Indian Heritage 30:46 Polaris Strategy and Why Royal Enfield 32:59 India Manufacturing Pivot 35:26 Joining Royal Enfield 37:55 Bikes Too Expensive 39:38 Pure Motorcycling Culture 41:04 Himalayan Success Formula 44:08 Americas Growth Strategy 49:50 Future Industry Direction 51:37 Harley Hero Partnership 53:44 Media Shift and AI 58:23 Dealer Network Overhaul 59:56 Flagship Stores Plan 01:07:32 New Products and EV 01:09:57 Closing Thanks and Farewell
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