Why Your Brand Isn’t Showing Up in AI Shopping Results

AI is deciding whether your brand wins or loses. Shoppers now discover products on TikTok, research them on Amazon, ask ChatGPT for advice, and check Reddit before they buy.In this Advertising Week conversation, Camille sits down with Leslie Hall, founder of Iced Media and one of the first badged TikTok Shop partners in the U.S. They break down how brands can win across TikTok Shop, Amazon, Reddit, paid media, and AI search.In this episode, they explain:■ The new buyer journey: TikTok creates demand, Amazon builds trust, ChatGPT answers questions, and Reddit validates the purchase.■ Vibes to validation: Creator content sparks interest, but reviews, testimonials, and community proof close the sale.■ AI shopping readiness: Learn how brands show up in ChatGPT, Google AI, and Reddit-powered recommendations.■ Reddit for brands: Why Reddit ads, authentic brand profiles, and AMAs help brands earn trust and visibility.■ TikTok to Amazon: How multi-channel fulfillment helps brands turn viral moments into sales.■ Beyond last-click attribution: Why top-of-funnel storytelling and world-building drive long-term growth.About Leslie HallLeslie Hall is the founder of Iced Media, a beauty-focused agency specializing in performance media, TikTok Shop, social commerce, Reddit, and AI shopping preparation. #TheArtOfTheBrand #TikTokShop #SocialCommerce #RedditMarketing▶️ Hire My Agency Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us. 👉 https://thirdeyeinsights.ca/hire-tei 📔 My Social Media Planners The exact $15K frameworks and strategy I use on top global brands and small businesses alike, now available in planner form 👉 https://store.camille-moore.com/ 💻 Social Media Masterclass My foundational training will help you stop guessing and start building content that converts. 👉 https://camille-moore.com/masterclass/ 🤝 1:1 Brand Strategy Intensives For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO. 👉 http://bit.ly/4krhxgO 📬 Subscribe to Branding With Benefits (My Substack) Free weekly branding insights for people who want blunt strategy, not fluff. 👉 https://substack.com/@camilleemoore🎙️ Podcast Available On:Spotify | Apple Podcasts | YouTube | Everywhere You Stream📱 Follow Camille MooreInstagram: @camillemooreTikTok: @camille.moore_ LinkedIn: Camille Moore🌐 Website: camille-moore.com🎨 Follow The Art of the BrandInstagram: @theartofthebrand✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided