How Lemme is Making $250 Million

Kourtney Kardashian’s Lemme is on track for $250 million in revenue this year, and according to co-founder and co-CEO Simon Huck, her fame isn’t the reason. On this episode of The Art of the Brand, Camille Moore sits down with Simon to break down the TikTok Shop strategy behind Lemme’s growth, from working with thousands of small creators to the “halo effect” that lifts sales on Amazon and in stores. He also explains why Kourtney appears in only 10% of Lemme’s marketing, how a product name that “sounded like cat food” became their #1 seller, and why great content beats follower count. If you’re building a brand, a creator program, or a TikTok Shop strategy, this conversation is a masterclass in what actually drives growth.💡 We Talk About:How Lemme uses TikTok Shop and thousands of small creators to drive salesWhy Kourtney Kardashian appears in only 10% of Lemme’s marketingBuilding a brand that wins Gen Z🎤 About Simon HuckSimon Huck is the co-founder and co-CEO of Lemme, the supplement brand he built with Kourtney Kardashian, now on track for $250 million in revenue this year. 🚀Brand Building ToolkitHire My Agency: https://thirdeyeinsights.ca/hire-teiMy Social Media Planners: https://store.camille-moore.com/Social Media Masterclass: https://camille-moore.com/masterclass/1:1 Brand Strategy Intensives: http://bit.ly/4krhxgOSubscribe to My Substack: https://substack.com/@camilleemoore📱 Follow Camille MooreInstagram:   / camillemoore  TikTok:   / camille.moore_  LinkedIn:   / camille-moore-tei  Website: https://camille-moore.comFollow The Art of the Brand on Instagram:   / theartofthebrand  🎙️ Podcast Available On:Spotify | Apple Podcasts | YouTube | Everywhere You Stream✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.#lemme #TikTokShop #ArtOfTheBrand