How the Cookie Crumbl’d: Why a $2 Billion Brand Is Closing 60 Stores

From Crumbl Cookies and the iPhone Duo to A24, Camille Moore and Phillip Millar break down this week's biggest brand moves. They dig into the marketing strategy behind each story and what it means for social media, retail, and consumer brands. They also discuss Sydney Sweeney, Jennifer Lawrence, Instagram's push into long-form video, whether McDonald's made the right call walking away from the World Cup, the Mes vs. Messy hair-care branding dispute, Sephora's Seth Rogen campaign, and Hailey Bieber's comments on Rhode. Tune in for candid takes on brand building, marketing strategy, consumer behavior, and what businesses can learn from this week's headlines.💡 We Talk About:Instagram’s long-form video push and the opportunity for brandsCrumbl Cookies, product quality, and the risks of rapid franchisingMarketing strategy lessons from McDonald’s, Sephora, and more🛍️ Buy Bare Protein: https://bare-protein.com/🚀 Brand Building ToolkitHire My Agency: https://thirdeyeinsights.ca/hire-teiMy Social Media Planners: https://store.camille-moore.com/Social Media Masterclass: https://camille-moore.com/masterclass/1:1 Brand Strategy Intensives: http://bit.ly/4krhxgOSubscribe to My Substack: https://substack.com/@camilleemoore📱 Follow Camille MooreInstagram: https://www.instagram.com/camillemoore/TikTok: https://www.tiktok.com/@camille.moore_LinkedIn: https://ca.linkedin.com/in/camille-moore-teiWebsite: https://camille-moore.comFollow The Art of the Brand on Instagram: https://www.instagram.com/theartofthebrand/🎙️ Podcast Available On:Spotify | Apple Podcasts | YouTube | Everywhere You Stream✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.#crumblecookies #iphoneduo #ArtOfTheBrand