Sex Sells, AI disrupts and Starbucks makes a comeback!

Marketing should be judged by what works for customers—not by what feels comfortable to the people making the decisions.In this episode, Camille Moore and Phillip Millar unpack the biggest marketing conversations of the week: what Advertising Week gets wrong, why brands need to stay open to disagreement, and what the Sydney Sweeney campaign says about trusting customer response over personal taste.They also explore how AI assistants and AI-generated content could change marketing, where human creativity and community still matter, and why businesses may need to rethink how AI agents find and book their services. Plus: Starbucks’ turnaround, Telfar’s guerrilla marketing, Victoria’s Secret Pink, Chanel’s quick response to a social trend, Amex’s experience-focused perks, and a roundup of Halloween campaigns. And Jean Phil. Don't forget Jean Phil and his remarkable haircut!What’s the better test for a campaign: whether people like it—or whether it resonates with the customers it’s meant to reach? Share your take in the comments. Hire My Agency Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us. 👉 https://thirdeyeinsights.ca/hire-tei 📔 My Social Media Planners The exact $15K frameworks and strategy I use on top global brands and small businesses alike, now available in planner form 👉 https://store.camille-moore.com/ 💻 Social Media Masterclass My foundational training will help you stop guessing and start building content that converts. 👉 https://camille-moore.com/masterclass/ 🤝 1:1 Brand Strategy Intensives For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO. 👉 http://bit.ly/4krhxgO 📬 Subscribe to Branding With Benefits (My Substack) Free weekly branding insights for people who want blunt strategy, not fluff. 👉 https://substack.com/@camilleemoore