I picked up Start With Yourself by Emma Grede fully expecting to love it because I've been a fan of her podcast for a long time. What I wasn't sure about was how I'd feel after all the headlines and viral clips that seem to follow her everywhere.

After finishing the book, I realized something: you don't have to want someone's life to learn from the way they think.

I don't want to build multiple billion-dollar companies, and I'm guessing most of you listening don't either. But that doesn't mean there isn't so much we can learn from someone who has. I think we've gotten into the habit of either putting successful people on a pedestal or dismissing them because we don't agree with every decision they've made. What if we did neither?

In this episode, I'm sharing the biggest lessons I took away from Start With Yourself, the parts I completely agreed with, the ideas I questioned, and why I think grit, emotional regulation, customer obsession, and having a clear vision matter no matter what kind of business you're building.


🎙️ In This Episode:

  • Why you don't have to agree with every lesson to learn from a business book
  • The mindset shift that changed how I think about entrepreneurship
  • Why emotional regulation matters more than another business strategy
  • The business lessons I loved most from Emma Grede
  • The advice I questioned, and why that's okay
  • My thoughts on the criticism surrounding Emma and why nuance matters


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