Summer is officially here. Which means it's time to figure out how you're actually going to market your business for the next few months, when fewer people are online, your analytics dip, and everyone's outside touching grass instead of refreshing the feed.
Here's the move most people make when they see their analytics dip: double down and push harder. And honestly? That can work. But this year, I'm doing the opposite. I'm cutting my own marketing almost in half. On purpose.
In this episode, I'm walking you through exactly what I'm keeping, what I'm dropping, and why scaling back strategically might be the smartest summer marketing decision you make (because going dark is the worst thing you can do).
Most of our businesses have seasonal fluctuations whether we like it or not. Capacity dips, trips happen, and the content that felt easy in spring starts to feel like a slog by July.
The good news? You don't have to grind through it. There's a version of summer marketing that keeps you visible, keeps you sane, and actually makes your business look more magnetic, not less.
If you've been feeling stretched thin, guilty about the platform you keep ignoring, or quietly burnt out on making content, consider this your permission slip. I'll show you how to pick what to drop before summer picks for you, and how to market in a way that actually feels fun again.
🎙️ In This Episode:
The two ways to handle summer marketing (and why I'm choosing the less obvious one)
My one-awareness-platform + one-nurture-platform minimum for staying visible without the overwhelm
Exactly what I'm keeping, pausing, and cutting this summer, and the honest reasons why
Why making your life look fun is the best summer marketing tip I've got
The AI setup that writes a week of my content without me typing a single prompt
How to keep summer light while still quietly setting up your Q4
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