Two and a half years ago I started a podcast and told myself I wasn't expecting an ROI anytime soon. I just didn't know "anytime soon" would turn into two years.
For a long time my honest answer to "is this working" was somewhere between "I don't know" and "I really hope so." That's not my answer anymore.
In this episode I'm sharing the real numbers, what it actually costs me every month, how long it took to see a single lead, and the experiment that changed how I think about episode titles. If you've ever thought about starting a podcast, this is the most honest answer I can give you.
🎙️ In This Episode:
Why I changed my mind about whether this podcast is a real business asset or just something I enjoy
How my downloads have changed over the past 2.5 years
What it actually costs me every month, still, two and a half years in
How long it took to see a single lead from the show, and what shifted in the last six months
The hooky title vs. SEO title experiment, and why it surprised me
Why I moved away from traditional guest interviews
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Kara Duncan. Innehållet i podden är skapat av Kara Duncan och inte av,
eller tillsammans med, Poddtoppen.
