My guest for Episode 3 is Tim Abraham, who is the Senior Director of Data Partnerships at The Trade Desk (TTD). In this episode, we discuss: (01:53) Tim's journey from LiveRamp to TTD (03:53) Reasons for growing importance of retail data for media activation (08:00) Ad optimisation options prior to retail data partnerships? (08:59) Differences in data partnerships with TTD versus with Data Clean Rooms (13:00) Technical options for sharing data with TTD (18:06) Controls placed on use of retail data for media activation by brands (19:31) Go-to-market options for retail media companies (23:40) Fragmentation of retail media (25:52) Targeting capabilities for advertisers, and their associated impact (28:39) Technical details of how TTD finds relevant audience in the open web (30:22) Tim's surprising learnings over the last two years Follow me on: Retail Media newsletter LinkedIn Song credits: Podcast jingle 453 (fast version) by Lundstroem. Source: Free Music Archive. License type - CC BY Rss Apple Podcaster →
