My guest for Episode 6 is Edik Mitelman, who is the General Manager for Privacy Cloud at AppsFlyer. In this episode, we not only delve into the intricacies of data clean rooms but also explore the mobile ads ecosystem and demystify the concept of a mobile measurement partner - a new domain for me and it has lot of similarities with the measurement challenges in the retail media world. This episode is likely the last part in the series on data clean rooms. The contents of this podcast are also available in written format through my newsletter (link below).
In this episode, we discuss:
(01:43) Edik's key career learnings
(05:17) AppsFlyer's genesis as mobile measurement partner (MMP), and the difference between web and mobile ads ecosystem
(10:21) Evolution of AppsFlyer
(13:19) What prompted AppsFlyer to expand into data clean room?
(20:27) AppsFlyer's USP as a data clean room provider
(25:19) View on clean room for retail media
(26:55) Cross-channel attribution and clean room interoperability
(31:25) Cloud interoperability
(32:19) Adoption challenges and what's next for AppsFlyer
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