Data Clean Rooms (Part 2) | Tim Norris-Wiles at Habu

My guest for Episode 2 is Tim Norris-Wiles, who is the MD for EMEA region at Habu. In this episode, we discuss:

(03:10) Tim's background

(04:26) Habu's origins and its current solutions

(10:59) Clean room adoption in US vs. Europe

(13:39) The three types of data clean rooms

(18:47) Habu's USP and the concept of interoperability

(25:37) What is a data clean room activation solution

(27:35) Challenges and opportunities in data clean room adoption

You can follow me on:

LinkedIn: https://www.linkedin.com/in/keshav-parthasarathy-a8ba3322/

Retail Media newsletter: https://retailmediainsights.substack.com/

Song credits: Podcast jingle 453 (fast version) by Lundstroem. Source: Free Music Archive. License type - CC BY