My guest for Episode 2 is Tim Norris-Wiles, who is the MD for EMEA region at Habu. In this episode, we discuss: (03:10) Tim's background (04:26) Habu's origins and its current solutions (10:59) Clean room adoption in US vs. Europe (13:39) The three types of data clean rooms (18:47) Habu's USP and the concept of interoperability (25:37) What is a data clean room activation solution (27:35) Challenges and opportunities in data clean room adoption You can follow me on: LinkedIn: https://www.linkedin.com/in/keshav-parthasarathy-a8ba3322/ Retail Media newsletter: https://retailmediainsights.substack.com/ Song credits: Podcast jingle 453 (fast version) by Lundstroem. Source: Free Music Archive. License type - CC BY Rss Apple Podcaster →