My guest for Episode 4 is Ben Foulkes, who is the Commercial Director at Epsilon (now part of the Publicis Groupe). The contents of this podcast are also available in written format through my newsletter (link below).

In this episode, we discuss:

  • (01:24) Ben's background and pet topic of ad saturation
  • (06:13) Epsilon's 'outcome-based marketing' proposition
  • (10:29) Activation channels offered by Epsilon
  • (12:52) Audience building models and capabilities
  • (15:18) Overlap with data clean rooms
  • (17:01) Intro to Epsilon's loyalty solution
  • (18:07) Epsilon's ID based targeting approach
  • (25:26) Retail data needed for the offsite partnership
  • (26:43) Challenges for retailers entering offsite media
  • (28:10) Changes that Ben would like to see in retail media

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Song credits: Podcast jingle 453 (fast version) by Lundstroem. Source: Free Music Archive. License type - CC BY

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