On this episode of Practical Rebels, Veronique sits down with Emily Ley, the Pensacola-based founder of Simplified, who turned a planner she designed for her own overwhelmed days into a national brand sold at Target, Walmart, Staples, and Office Depot. Along the way she's written 12 books, launched a podcast and a top-ranked parenting Substack, and built an all-remote team of women who've stuck with her for more than a decade.
Emily opens up about hiring for character before skill set, untangling her own identity from the brand she built, and her decision to stand up for small businesses as the plaintiff in Simplified v. Trump, the tariff lawsuit that put her in front of major national news outlets almost overnight. She also shares how turning 40 changed the way she decides what deserves her time and energy.
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