Most people think economic development is a closed-door game of incentives, spreadsheets, and political talking points. The truth is messier and far more human: companies don’t just choose a site, they choose a life their workforce will tolerate or even love. That’s why we brought on McCall Lugo, Director of Economic Development at the Baldwin Alliance, to talk about what modern economic development really demands from a fast-growing county like Baldwin County, Alabama.
We dig into how Baldwin Alliance supports recruitment, retention, and expansion while also working in workforce development, talent attraction, and the partner-heavy reality of being a “connector” across government, industry, and local communities. McCall shares how and why Belong In Baldwin evolved from a talent attraction campaign into a flexible community identity used by municipalities and employers to help new hires plug in faster. We also unpack why a strong brand and online presence can give a region an edge long after incentives get attention.
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