It's easy to assume marketing in 2026 means going all in on digital: automation, targeted ads, algorithms doing the heavy lifting. But Chris Tonn, co-founder of Rocket Drones, is proof there's still real money on the table when you show up in person.
We talk about why trade shows and conferences remain one of the most underrated ways to convert leads, especially if you sell something complex. Chris shares how Rocket Drones turns booth visits into genuine conversations using hands-on demos like their inflatable drone cage and flight simulators, and why that kind of engagement builds trust faster than any ad campaign can.
If you've been wondering whether trade shows are still worth the investment, this episode makes the case for why in-person still works, and how to make the most of it.
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