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Check out Jay Schwedelson's new book: Stupider People Have Done It
All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
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MASSIVE thank you to our Sponsor, CallRail!
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LinkedIn is about to flood your notifications with something that looks like a connection request but isn't, and how you respond affects your own profile too. Jay Schwedelson also makes the case that the B2B audience you're chasing is hanging out in places most marketers still write off as "just consumer." There's also a punctuation mark making a comeback, plus a strong opinion about the best show on television.
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Best Moments:
(00:33) LinkedIn's new peer verification prompts are coming, and saying yes puts your name on their profile
(01:40) Verified LinkedIn members are getting 50% more post engagement and 90% more profile views
(02:45) The three dots are back, and subject lines ending in an ellipsis are seeing an 18% higher open rate
(04:11) 85% of B2B buyers consume business content on personal social channels like Instagram
(04:45) Instagram beat LinkedIn on B2B cost per lead, $138 vs. $202
(06:13) Why The Great British Baking Show is the best thing on TV, and what Nigella Lawson brings to the judges' table
