SPECIAL GUEST!! Louisa Evans, PhD 🧪 The Scientist's Secret to Smarter Email Marketing | Ep. 574

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Connect with Louisa Evans on LinkedIn.

See how Hornby Hobbies uses Bloomreach: Hornby Hobbies Achieves Fast ROI With Bloomreach

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Most marketers sit on a mountain of customer data and still guess who to email next. Louisa Evans uses Bloomreach to run a loyalty program built on the same math she once used to design drugs. She's already testing what happens when AI plugs straight into the CDP and picks the next best action for every customer. Jay Schwedelson gets a look at where agentic CRM is headed and why the right setup matters more than a flood of AI ideas.

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Best Moments:

(03:57) A Lorenz curve borrowed from finance turns millions of data points into a clear plan

(08:56) Inside the Bloomreach hackathon and what a read-only MCP can already do

(09:39) Why AI is a massive distraction unless you have a really clear goal

(11:59) An MCP plugged directly into the Bloomreach CDP to find the next best action at scale

(12:22) How Bloomreach clears out data silos so one model can power multiple campaigns at once

(13:36) Why agentic CRM is where all of this is headed