Partner with Jay: https://www.jayschwedelson.com/contact
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Check out Jay Schwedelson's new book: Stupider People Have Done It
All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter
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Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com
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Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com
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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/
Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson
Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/
Ask Jay anything: https://www.jayschwedelson.com/ask
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Leave a comment and follow the show, it really helps us out!
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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murrayās newsletter at gotomillions.co for sharp, actionable marketing insights.
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What if the best audience research you're not doing is sitting on a betting site? Jay Schwedelson and Daniel Murray make the case that prediction markets are a data set marketers keep ignoring, because every prediction has someone's real money behind it. It's a Bathroom Break, so expect detours, including the longest conversation about cricket Jay has ever had in his life.
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Best Moments:
(00:32) Is bringing an iced coffee to a job interview a red flag or a conversation starter
(01:34) After thousands of interviews, Jay says about half of candidates showed up late, dressed wrong, or ghosted
(02:36) A fake diploma, a lunge across the table, and a call to the police
(05:06) The exact AI prompt for mining Kalshi and Polymarket for what your audience will care about next
(06:54) Why money-backed predictions beat survey data every time
(07:41) Surveys follow emotions, so watch where people actually spend their money
