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Connect with Geoff Schiller on LinkedIn and check out Screenvision Media to see how cinema advertising works for brands of any size, from big consumer brands to small businesses and nonprofits.
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Nobody scrolls past an ad on a 40-foot screen, and that might make cinema the most overlooked channel in marketing right now. Jay Schwedelson gets the inside story from Geoff Schiller, CEO of Screenvision Media, on the ads you watch while you're still working through your popcorn. The theaters are packed with Gen Z, the targeting goes deeper than you'd expect, and the price of entry is lower than you'd guess.
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Best Moments:
(01:59) How a 28-minute pre-show, lobby screens and even parking lots turn a theater into a surround sound marketing platform
(03:34) No bots, 100% viewability and zero skip buttons make cinema the anti-digital ad channel
(07:59) Why Gen Z campaigns go straight to horror movies, and one brand that only wanted paranormal
(09:30) How cinema proves ROI, starting with 91% of the audience in their seats before the lights go down
(11:44) Dunesday lands just below the Super Bowl for Gen Z reach, on the last shopping Saturday before Christmas
(13:40) A local pizza shop can run a $1,000 campaign on the same screen as Avengers: Doomsday
