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Check out Jay Schwedelson's new book: Stupider People Have Done It
All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
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LinkedIn’s new Super Like gives paying members a reaction that might push a post further than any regular like, which raises a fair question about who really controls your reach. Jay Schwedelson sorts out what’s confirmed from what’s still rumor, then flags a couple of small platform changes that could quietly reshape how people engage with your content. After that, he takes a hard left into a three-hour documentary he says he could have watched for ten, plus a streaming chart that makes you wonder what everyone is doing with their free time.
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Best Moments:
(00:33) The Super Like is real, and premium users get a purple star to hand out
(02:30) Pinned comments are back, and they let you steer the whole conversation
(03:17) Instagram Edits now shows what’s trending with your specific audience
(04:34) The five industries with the worst inbox placement, starting with business services
(05:45) You Can See Everything, the three-hour Elizabeth Holmes documentary that somehow feels too short
(07:15) The Big Bang Theory ended seven years ago and still pulled 950 million streaming minutes
