Wrecked on a Handshake | Sherrie L Prince & Ivan Vickers - The Art of Positioning | Lyssna här

You shake hands. You're excited. You've both got ideas, big plans, and every reason to think it'll work.

Then one person starts doing more than the other.

Someone stops saying what they actually think.

Decisions get made without a proper conversation.

And before anyone calls it a problem, the business is already pulling apart.

Scherrie L. Prince is a trial attorney. Her own first business ended on a handshake with nothing written down, and her partner signed his share over to his wife, who then walked in and introduced herself as the new partner. Ivan Vickers has his own version of that story, and 400 odd startups behind him since.

So we got the two of them on for the stuff people skip while they're busy being excited.

We get into:

How to tell that someone wants your audience more than a partnership
What has to be agreed before anyone's name goes next to yours
Whether a partnership that's already gone tense can be brought back
The five people a partnership turns you into, and which one you're being right now

Before repositioning, rebranding, or making ground-shaking changes with your business, if you don't understand what's performing well and what isn't, those changes won't work.

Diagnose and fix the gaps in your brand today:

http://badasserybyb.com/brand-health-audit

04:08 Why partnerships go wrong after the handshake

06:58 The alignment check: vision, values, roles and decisions

13:09 What to look for before you partner with anyone

20:38 Will this partnership confuse the audience you built?

23:03 The five warning signs your partnership is already in trouble

28:12 A practical way to reset a tense partnership

33:03 No agreement? Your options get ugly fast

48:00 How to protect your brand in collaborations and ambassador deals

5 episodes to binge on: