Good at Everything, Priced Like It | Christine Slocumb - The Art of Positioning | Lyssna här

Christine Slocumb can do just about anything for anyone. Which is how she ended up spending five years at the same revenue, the same margin, and everyone telling her the agency looked great.

She'd built Clarity Quest into one of the top healthcare marketing agencies in the US, and every client on the books wanted her, personally, on every call. Which is lovely right up until a premier healthcare brand turns up, the exact work you built the place for, and you have to tell them no because nobody's free and you didn't hire in time.

So she started firing clients, those running $20,000-a-month ad budgets through the agency, knowing full well she might have to watch a $3M year shrink to $2.5M.

She did it anyway. Narrowed the agency down to three kinds of company, put the brand work up to three times what she'd been charging, and nobody blinked.

Then she went to sell. Three years, five letters of intent, four dead deals.

We get into all of it, including the clause sitting in a lot of service contracts that means you have to go ask your clients for permission to sell your own business.

Worth a listen if the number hasn't moved in a while and everyone keeps telling you you're doing great.

Find gaps in your brand health and performance https://www.badasserybyb.com/brand-health-audit-

05:43 Hiring and Early Growth

08:03 Three Key Pivots

10:07 Contractors vs Employees

14:07 Analytics and Time Tracking

18:02 Vertical Focus Strategy

28:22 Founder Bottleneck Plateau

33:55 Process and Pricing Shift

37:28 Marketing Audits That Work

43:39 Margin and Lead Insights

45:03 Budget and Trade Show Audits