Most businesses are built around one kind of brain.


Usually yours as the founder, and then wonder why their top performers burn out, go silent, or check out while still technically doing their job.


In this episode, we get into what happens when neurodivergent minds hit systems that were never built with them in mind, and what it takes to build a business that works for the humans inside it.


We're joined by Alexis Frank, creator of Governance by Design, and Mark Sones, autistic ADHD leader turned neurodiversity consultant, to break down how hiring, leadership and processes change when you stop pretending everyone thinks the same.


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Before repositioning, rebranding, or making ground-shaking changes with your business, if you don't understand what's performing well and what isn't, those changes won't work.


Diagnose and fix the gaps in your brand today:

http://badasserybyb.com/brand-health-audit


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04:15 Where Systems Break Down

07:17 Early Signs of Burnout

21:45 Getting Honest Feedback

27:42 Rethinking Hiring Interviews

34:11 Designing Better Assessments

38:48 Thinking Styles Fit

40:21 Safe Screening Questions

42:23 Gamify Applications

46:03 Founder Bottleneck Signs

51:23 Slow Down Handoffs

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5 episodes to binge on:


  1. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The no bullshit strategy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ with Alex Smith
  2. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand strategy in action⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ with Cam Varner
  3. ⁠⁠⁠⁠⁠⁠⁠⁠⁠Repositioning to $10M⁠⁠⁠⁠⁠⁠ with Nicole Downer
  4. ⁠⁠⁠⁠⁠⁠⁠⁠Your Business Might Be Unsellable⁠⁠⁠⁠⁠⁠⁠⁠ with Allie Beckmann and Alexandria Seydel
  5. ⁠⁠⁠⁠⁠⁠Repositioning Without Losing Customers ⁠⁠⁠⁠⁠⁠with Amy Heidersbach & Melissa Eaton

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Reach out to guest speaker Alexis Frank:

LinkedIn | Website | Instagram


Reach out to guest speaker Mark Sones:LinkedIn

Follow Beatrice Gutknecht:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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