Most businesses don't fall apart from bad decisions.
They fall apart from good ones made too soon.
A second brand. A new offer. Another location. It all looks like momentum until the original thing starts cracking with confused customers, divided staff, and a message that doesn't know what it's saying anymore.
John Hanrahan, franchise strategist and the man who's 4x'd EBITDA on a multi-billion dollar automotive portfolio, and Amanda Green, award-winning journalist and newsroom systems builder, get into exactly where it breaks and what to do before it does.
We cover:
- The first signs that show trouble (beyond financials)
- How internal communication become a public brand problem
- What it takes to keep things pulling in the same direction when scaling across offers, locations, or audiences.
If you're sitting on a growth decision right now, this one's perfect timing.
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Often, I see businesses hit a wall when it comes to their offerings and brands not complementing or building on each other to the point of brand cannibalization.
So, The Brand Scaling Tool was born to find the best solution for your mix and goals. Get direction right up front based on where you're at today:
https://www.badasserybyb.com/brand-scaling
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04:58 Why Businesses Add Too Fast
08:36 PR And Rebrand Band Aids
11:00 Early Warning Signs
13:15 Franchise Cracks And Economics
16:35 Internal Comms To Public Fallout
24:39 Rolling Out New Offers
30:03 Seasonal Push Planning
37:18 Tool Break And The Fix
38:25 Setting up your ‘Newsroom’ style Content Hub
40:07 Scaling Locations Playbook
45:38 Adding Services Risks
47:51 Training Systems Breakpoints
48:58 Editorial Meetings and getting Team Feedback
51:29 Surveys Versus Conversations
01:00:36 Adapting Brands in New Markets
01:03:49 Where Brands Resist Change
01:08:48 Your ‘Where To Start’ Audit
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5 episodes to binge on:
- The no bullshit strategy with Alex Smith
- Brand strategy in action with Cam Varner
- Repositioning to $10M with Nicole Downer
- Your Business Might Be Unsellable with Allie Beckmann and Alexandria Seydel
- Repositioning Without Losing Customers with Amy Heidersbach & Melissa Eaton
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Reach out to guest speaker Amanda Green:
LinkedIn | In Your Voice Media Works | Newsletter
Reach out to guest speaker John Hanrahan:
LinkedIn
Follow Beatrice Gutknecht:
LinkedIn | YouTube | Instagram | Website
