👉🏼 Everyone's telling you the market's flat, and your numbers are starting to agree with them. If your studio isn't growing anywhere near 20 percent (our Academy average) and you can't work out why, my team will help you find what's holding you back: Book a Strategy Call.
Everyone keeps telling you no one's growing right now. The head of one of the big Pilates networks told me it's as bad as 2021. It's not. The Australian fitness industry is growing at 1.4 percent. In the same market, with the same petrol prices and the same $9 smoothies, our studios in the Academy are growing at 20 percent. That's 14 times faster than the industry, and it's not an accident.
When we dug into the data, we found a group of studios growing 18 times faster than the middle of the Academy. Same content, same access as everyone else. They weren't luckier and they weren't spending more on ads. They did four things differently, and one of them is about the room you're sitting in right now. Today Ryan and I are breaking down exactly what those studios do, so you can stop believing the market is the reason you're stuck.
In this episode you'll learn:
Why waiting for motivation keeps you stuck (and what our fastest-growing studios do first)
How the group chat you vent in is costing you money, and the real room that fixes it
The fighter pilot loop our top studios run every week to outgrow everyone else
How Abe tripled his BFT in 9 months in a market everyone says is flat
Why your community isn’t your competitive advantage (and what actually is)
Chapters:
00:00 The lie that’s keeping your studio stuck
01:59 1.4 percent vs 20 percent: the gap nobody's talking about
02:37 What a Pilates HQ told its studios (and why I told him to stop)
04:37 The 4 things our fastest-growing studios do differently
06:42 The 7.5 metre rule: why your circle is costing you
07:13 Why it's not HQ's job to fix your business
09:49 Implementation loops (and what fighter pilots know about growth)
11:20 Why more information is slowing you down
12:04 The last thing people will stop paying for (and why it’s your studio)
13:41 3 real studios growing right now and how
17:36 What an environment built for growth actually looks like
22:43 Why community isn't your competitive advantage
31:51 It's not the plane, it's the pilot
33:07 What to change on Monday so you stop being busy and start growing
Resources mentioned in this episode:
- How to 10x Your Life Using the Achievement Roadmap Framework- Listen on Spotify or Watch on YouTube.
If you liked this episode, go and listen to How Newstrength Went From 'Good Enough' to a $1M Run Rate, the full story of a studio from this episode that went from fine at $50K a month to 2 percent churn under management: Listen on Spotify, Apple Podcasts, or Watch on YouTube.
Abe tripled his BFT in 9 months, in a market everyone else says is flat. Let's find out what's possible for yours:
Book a Strategy Call with my team.
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