Everyone tells you you're killing it, but your revenue hasn't moved in two months and deep down you know more hours isn't the fix. If that's you, grab the free studio dashboard we use with every client in the academy, then book a free discovery call and we'll show you exactly where your business is leaking.
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Sophie and I break down the seven numbers behind every million-dollar studio we've coached, and the near-collapse that forced me to start tracking them in the first place.
I used to tell myself I wasn't a numbers person. That was a lie I told to avoid the truth, and I told it while working 100-hour weeks, watching my gym flatline, with a newborn daughter at home and a landlord who'd just told me my rent was about to double. Hope, vibes and hustle weren't going to fix a business that wasn't growing, and I was out of runway to find that out the hard way.
So I built a dashboard out of pure desperation, tracked seven numbers every single week, and turned that same gym into our first million-dollar studio. We've since run over 2000 studio owners through the exact same seven numbers, and it still only takes five minutes a week to know exactly where your business is leaking and what to fix first, whether you're doing $5k a month or $150k a month.
In this episode you'll hear:
The seven numbers every million-dollar studio has in green, and the actual benchmark for each one, from lead flow through to net profit
Why "I'm not a numbers person" is usually fear in disguise, and what to do instead
The real difference between sales conversion and win rate, and why most owners are tracking the wrong one
Why you can't outmarket a churn problem, and the one number that predicts it a month before it hits your bank account
The five-minute Friday system that turns these numbers into a weekly habit instead of a once-a-quarter panic
If this one landed, go binge MILLION-Dollar Maths: The 7 Numbers To Build A $1M Studio In 12 Months next. It's the deep dive on the exact same framework, from the other side of the mic.
I built this dashboard because I was broke, terrified, and about to lose my business to a rent hike I couldn't afford. If you're stuck at the same revenue for two months running and you're ready to stop guessing which lever to pull, book your free discovery call and we'll audit your numbers together.
CHAPTERS
00:00:00 - The real problem isn't your numbers, it's running on vibes
00:00:58 - My near-collapse: 100-hour weeks and a gym that wouldn't grow
00:05:07 - The seven numbers, in order
00:06:16 - How the dashboard was actually built
00:07:04 - Numbers 1 and 2: lead gen and sales conversion benchmarks
00:12:53 - Number 3: the trial-to-member story behind our 80% benchmark
00:15:54 - Number 4: engagement, and the leading indicator for churn
00:17:39 - Number 5: why you can't outmarket a churn problem
00:20:05 - Numbers 6 and 7: labor percentage and net profit
00:23:36 - Why business owners avoid their own numbers
00:25:32 - The green line, and the six-week sprint that saved the business
00:28:39 - Fixing one constraint at a time, not whack-a-mole
00:32:59 - The five-minute Friday system, step by step
00:37:14 - Recap, and where to get help next
