Everyone tells Sal her studio is killing it. Meanwhile she's barely paying herself and quietly wondering what she's actually good at if she can't even get this right. If that's you too, book your free discovery call and let's map out what's actually keeping you stuck.
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My coach Sophie sits down with Sal, who bought her yoga studio when it was little more than bare bones and has spent the last six months turning it into a real business.
Sal came into this with a marketing background, actual skills, an actual resume for the job. And she still felt like a fraud running her studio. Not a brilliant yoga teacher. Not a brilliant meditation teacher. So what am I actually good at, she kept asking herself, while running a business that looked like it was thriving from the outside and was barely staying open on the inside. Six months ago she was swinging between $35k and $50k months with no real plan, just quick dopamine hits from discount offers that got people through the door and never got them back.
Today she's sitting on $70k months, chasing an end of year finish line at $84k, and the thing that actually moved the needle wasn't a funnel or a hack. It was giving herself permission to stop hiding from being the owner. Sophie and Sal get into what changed in her sales calls, what changed with her team, and what changed at home with her kids once she stopped running the business from a place of fear.
In this episode you'll hear:
- Why "you're very convincing" was the compliment that was actually her rock bottom, and what it took to stop faking it and start actually running the place
- The discount trap that was quietly wrecking her conversion rate, and what she replaced it with to build a real pipeline
- What changed the day she stopped people pleasing on sales calls and started closing the way she actually talks
- The one accountability habit that made the difference between knowing what to do and actually doing it
- Why her own kids are the ones telling her the business is working now
If this one landed, go listen to Separation Sunday: The 20-Minute Ritual That Saved My Life (and My Business) next. Sal actually name-checks this exact ritual in this episode as the first thing that slips when she falls off the wagon, so if you want to know what it is and why it matters that much, that's the one.
Sal went from swinging $35 to 50k months with no plan to $70k months on her way to a million dollar studio, and the biggest shift wasn't a new funnel, it was finally owning that she's the boss. If you're ready to stop guessing and map out your own version of that, book your free discovery call and let's find out what's actually stalling your studio.
Chapters:
00:00:00 Six months ago: buying a rundown studio and running it alone
00:02:52 Stuck in the discount trap with no real plan
00:04:04 The confidence gap: marketing skills, but still stuck
00:05:25 From weekend side hustle to real business
00:08:47 Six months later: sticking to the process
00:09:30 The current numbers and the countdown to a million dollar studio
00:11:28 Ditching people pleasing to find her own voice in sales
00:14:21 The identity shift: from self doubt to leading a team
00:16:00 How the growth changed her at home
00:17:17 The accountability piece that made it stick
00:18:07 Advice for the studio owner who feels exactly like this
00:22:18 The three things that changed everything
00:24:00 Finally owning the role of leader
00:29:00 The one exercise to do this week.
