Brand Shorthand
Avsnitt

Why Positioning is Everything Until It Isn't - Part 2

Brand Shorthand
Dela

We’re back for part 2 of this lively discussion on the rise and fall of the Wendy’s franchise. Sometimes positioning takes a back seat, as hard as that is to say. In this part, we look at some majorly bad CEO moves, Wall Street greed, and other P/L mishaps. Join the positioning experts as they review one of the greatest brand maneuvers and how it has all fallen apart. If you missed part 1, listen to that episode before tuning into part 2, where we discuss the decline of the Wendy’s brand.

Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course … positioning.

Rss Apple Podcaster
Podden och tillhörande omslagsbild på den här sidan tillhör Mark Vandegrift and Lorraine Kessler. Innehållet i podden är skapat av Mark Vandegrift and Lorraine Kessler och inte av, eller tillsammans med, Poddtoppen.