What makes an idea big? Nike’s Just Do It, the Aflac duck, Dos Equis with the most interesting man in the world. When done right, the combination of a brand’s position, the emotional trigger, and the delivery work together to make up the big idea. Tune in to this week’s episode of the Brand Shorthand podcast to learn what makes a big idea successful, the process for determining your brand’s big idea, and common mistakes to avoid. 


Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course … positioning.


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Podden och tillhörande omslagsbild på den här sidan tillhör Mark Vandegrift and Lorraine Kessler. Innehållet i podden är skapat av Mark Vandegrift and Lorraine Kessler och inte av, eller tillsammans med, Poddtoppen.