Brand Shorthand
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Why positioning is everything until it isn't - Part 1

Brand Shorthand
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As diehard positionists, Mark and Lorraine will argue until they are blue in the face that positioning still matters, especially in this day and age. However, sometimes positioning takes a back seat to bad CEO moves, Wall Street greed, and other P/L mishaps. Join the positioning gurus as they review one of the greatest brand maneuvers and how it has all fallen apart. In this part 1, we will discuss the rise of Wendy’s, with the fall of Wendy’s saved for part 2.


Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course … positioning.

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Podden och tillhörande omslagsbild på den här sidan tillhör Mark Vandegrift and Lorraine Kessler. Innehållet i podden är skapat av Mark Vandegrift and Lorraine Kessler och inte av, eller tillsammans med, Poddtoppen.